Advice to women

So what are women being told?  Yourtango.com offers revealing (I’m on a roll) advice about choosing lingerie men love. I admit, when I read, “he says, remember the accessories”,  it occurred to me that I only know two men who’d tell a woman to accessorize, and they’re married  – to each other. Still, it’s good advice for so non life-altering a subject.

Men, women and the economics of being single.

An article in Science Daily suggests that men living in areas with fewer females – and greater competition for a mate – spend more.  It also claims that, in those circumstances, women expect men to spend more on them. This makes for interesting discussions, but don’t take it seriously. Researchers are  hypothesizing. For all we know men might take financial risks because they don’t have a loved one to consider. Plus, if there’s a higher ratio of men, maybe there’s a higher ratio of jobs for men. By earning more, it stands to reason  they’d foot the bill. Read with a critical eye.

What single men, women, and anyone needing to promote themselves can learn from ads.

Soap makes up one of the largest categories in consumer marketing. There are countless types, all offer many of the same benefits and all have similar messages. As such, they’re a perfect example of why being unique matters when it comes to getting noticed – and getting replies. This first ad doesn’t make me want to buy Dial soap. In fact, it makes me want to go to the next ad – the tasteful, colorful one with a clear and compelling message. You see where I’m going with this, right?

As simple as this Dial ad appears, it’s actually visually messy. It doesn’t lead my eye to the main offer.  Thus, it’s the dating profile equivalent of a picture with so many people, pets or elements in it that it takes the eye away from the person whose trying to promote him or herself. In addition,  it doesn’t say much other than it’s an antibacterial. As such,  it’s the online dating profile equivalent of “Here I am, if you want to know, just ask”.