Online Dating and LinkedIn Profile Writing Advice

I regularly critique excerpts from random dating and LinkedIn profiles (for anonymity). By pointing out dos and don'ts from actual profiles, you too can look at your own with a critical eye and improve on your personal branding.


Online Dating Profile Writing Tips for Wed. Nov.27, 2014.

Today I explored match.com and read the dating profiles of both men and women. I kept finding one common and constant marketing mistake. Though it’s one that I’ve addressed previously, it warrants another mention. Below you’ll find an excerpt from one of the dating profiles that carries the mistake followed by my critique. From the dating profile of a 38-year old woman. I’m often described as fun, sarcastic, loving, optimistic, kind, compassionate, intelligent, easy going, thoughtful, friendly, outgoing, resourceful, resilient… read more

Writing your dating profile. Tips for Nov.26, 2014

Today I’m featuring an excerpt from an online dating profile that I found on chemistry.com. The reason why I chose it is because it has one big profile writing mistake that I’ve seen on the dating profiles of countless men and women. Excerpt from the dating profile of a 48-year old woman: Coming out of an 18-year marriage and ready to move forward and live life to its fullest and more. I love to laugh and I treasure a friend… read more

Online dating profiles. Today’s critique. Nov. 25, 2014.

Today I scanned dating profiles on okCupid looking for those that had common profile writing mistakes. Here’s an excerpt from one of them, followed by my critique. By posting typical online dating profile mistakes, rather than outrageous ones (ohhhh there are many of those!), my hope is that I can keep you from making them yourself. From the dating profile of a 33-year old man: I have been told that I am a very patient person and that I’m fun… read more

Online dating profiles and “what your friends say”.

I’ve read a few dating profiles of late that begin with “friends say I’m…” Often this is followed by a list of positive adjectives. I even saw one profile the other day that read, “friends say I’m an adventurous 6 foot tall athletic male”. I looked at the photo and he was a woman. Just kidding. He was, indeed, six feet tall and athletic, but I doubt very much that his friends would describe him that way. When I read… read more

Men’s Dating Profiles. Writing Tips for Nov. 21, 2013.

Today I’m featuring an excerpt from a dating profile that I found on POF.It’s typical of a lot of men’s dating profiles so I’m hoping that the critique will resonate with you. Excerpt from the dating profile of a 52-year old man. Just checking this out. I like to sing ballads and any other kind of music that inspires me. I also like to go to the gym. I love great food and lots of it…. I live to laugh… read more

Writing your dating profile. Tips for Nov. 20, 2013.

Today I scanned online dating profiles on JDate. I chose to critique an excerpt from one particular dating profile because it’s a pretty typical example of all of them. In other words, it lacks distinction. Excerpt from the dating profile of a 34-year old woman. I’m a down-to-earth girl who loves the simple things like seeing a good movie whether that’s on the big screen or curled up at home. I’m pretty easy. I’m not the kind of woman who… read more

Online dating profiles. A How-To for Nov. 19, 2013.

Today I scanned a number of dating profiles on match.com. I found one that floored me in its inappropriateness. Usually I post excerpts from online dating profiles that have common enough mistakes so that anyone can relate. Today’s excerpt, however, is atypical. So why post it? Because it addresses an inappropriateness that has less to do with the words and more to do with the site on which they’ve been posted.In other words, in some environments this dating profile would… read more

Writing your dating profile. A critique for Nov. 18, 2013.

I scanned okCupid today and found a dating profile that made a lot of mistakes in terms of marketing. In addition, though the profile says that he’s 43, the settings say that he’s actually 49. Yet, despite this age discrepancy, he mentions “honesty” as one of his traits. Geech. Excerpt from the dating profile of a 40-something male. I am 43 years old. I’m a big runner and belong to just about every running group in town. I train to… read more

The 5th of 5 tips on writing your Dear Birth Parent letter.

This is the final tip I can give you about writing your Dear Birth Parent letter. Like all my other tips, it leverages a marketing technique. I use it when I’m writing traditional advertising, as well as when I’m writing online dating, LinkedIn and parent profiles. In fact, it’s a technique you can use in just about any situation that requires you to bond with another person. It’s “consider their needs”. It’s true that you have a story to tell… read more

The 4th of 5 tips on writing your Dear Birth Parent letter.

I’ve spent most of my career writing ads. I launched this service when I realized that online dating profiles, LinkedIn profiles and adoption profiles all have a greater chance of being successful when marketing techniques are applied to them. The same holds true for Dear Birth Parent letters. Of course you letter will be driven by far more emotion than any advertising. Still, its objective is similar and that is to pique the interest of your “audience”. This is the… read more