Online Dating and LinkedIn Profile Writing Advice

I regularly critique excerpts from random dating and LinkedIn profiles (for anonymity). By pointing out dos and don'ts from actual profiles, you too can look at your own with a critical eye and improve on your personal branding.


Writing Your Dating Profile, Tips for Nov. 14, 2013.

Today I scanned some dating profiles on Zoosk. I found one that I couldn’t pass up the chance of critiquing. Though an excerpt, it nonetheless represents the essence of this man’s dating profile. When you read it, you’ll see for yourself that it’s poorly crafted. Yet, I’ve seen countless variances of this kind of approach. The mistakes are surprisingly common. Excerpt from the profile of a man in his mid-30s: I have met a lot of great ladies on this… read more

The 3rd of 5 tips on writing your Dear Birth Parent letter.

You might be surprised to learn that online dating profiles, LinkedIn profiles and Dear Birth Parent letters have one essential aspect in common: they all benefit from marketing techniques. It sounds cold even to me. Yet, when you take away its commercial associations, all marketing really comes down to is “connecting”. With that in mind, I offer this third of five tips in the hope that it will help you better connect with the right birth parent. Bring your life… read more

Online Dating Profile Tips For Nov. 13, 2013.

Today I critique the excerpt of a dating profile that I found on okCupid. Though I read some outrageous ones on that site (what is it about free dating sites!), I’ve chosen one for the simple fact that it’s actually not notable at all: Excerpt from the dating profile of a 43-year old man: Hi. I am a self-employed consultant working in IT. I love what I do. I’m here to meet a new friend and socialize. Maybe you’re an… read more

The 2nd of 5 tips on writing your Dear Birth Parent letter.

What do online dating profiles, LinkedIn profiles and Dear Birth Parent letters have in common? They all require marketing techniques to be effective. Though a Dear Birth Parent letter has a deeply intense emotional objective, it nonetheless requires strategic thinking. This is the second of a series of five tips to help you craft a strong Dear Birth Parent letter. Be true to yourself and attract what’s best for all of you. One of the world’s most successful advertisers is… read more

Writing Your Online Dating Profile. Tips for Nov.12, 2013.

The biggest mistake singles make when writing their online dating profiles is being “average”. There are very few dating profiles out there that actually engage a reader and keep them motivated to read from start to finish. Today, rather than critique an excerpt from one dating profile, I’m going to post the openers of five separate dating profiles. These dating profiles are being selected because they’re representative of this most common mistake. Hopefully by reading them one after the other,… read more

The 1st of 5 tips on writing your Dear Birth Parent letter.

Over the years I’ve come to realize that marketing techniques can be applied to countless situations where people need to connect with others. As an ad writer turned profile writer, I use these techniques specifically on dating profiles, LinkedIn profiles and adoption profiles. However different these profiles may seem to be, they all share one essential marketing “must have” and that is – each one requires a strong opener to engage a reader right from the start. This is true… read more

Online Dating Profile Writing Tips for Nov.11, 2013

Today I went onto Match.com and looked at random profiles. I came upon one that I thought was representative of the kind of mistakes women make when writing their online dating profiles. Here’s an excerpt from that dating profile followed by my critique. By featuring these excerpts my goal is to help you avoid some of the mistakes singles make when writing their online dating profile. Excerpt from the profile of a 28 year old woman: Hi, thanks for reading my profile.… read more

Is fat the new “fag”?

A few years ago I was having a discussion about producers with a tall, slim colleague of mine. Unexpectedly, she confided that one producer we worked with was someone she found to be especially annoying because, in her words, “he’s so fat”. I was stunned by this admission and questioned her about it. Apparently she was angry that he didn’t watch his weight. Angrier still because she felt that all it took was will power. This was from a woman… read more

Online dating profile writing tips Thurs. Nov. 7, 2013

I’ve been selecting excerpts from random online dating profiles and critiquing them. This is the last one for this week however. Instead, my weekend blog will provide insight on online dating  in general. It will also be more incisive. From the online dating profile of a 39-year old woman I have a natural beauty to myself. I do my best to keep myself happy and healthy and I work with what god gave me…. My smile and inner beauty would be… read more

Online dating profiles.The critique for Wed. Nov. 6, 2013

Usually I take excerpts from dating profiles and critique certain sections. That way, I maintain the person’s anonimity. Today, however, I took the whole profile and changed two adjectives. Why? Because the profile was only one activity and two adjectives long. Here goes: Excerpt from the dating profile of a 42-year old man: I like to golf and I’m friendly and easy going. My critique As you can probably guess, my first critique is that this profile is not even… read more