Online Dating and LinkedIn Profile Writing Advice

I regularly critique excerpts from random dating and LinkedIn profiles (for anonymity). By pointing out dos and don'ts from actual profiles, you too can look at your own with a critical eye and improve on your personal branding.


Online dating and the importance of a great profile.

I was talking to a friend the other day who asked, “How’s your little side business going.”  Cringing, I patiently answered, “I have a two-week waiting list. I’m negotiating a speaking engagement in LA. Plus, a PHD who’s written 33 self-help books and was a guest on Oprah has recommended me. In fact, he called me an angel for doing what I do”. “Really? You’re serious?” he said incredulous. “Yes. What’s so hard to believe – that someone called me… read more

Online dating and Shannon Tweed.

This is worth reposting – I was watching Chelsea Handler a while ago. She was interviewing Gene Simmons. Truth be told, it wasn’t actually an interview. It was a verbal castration. Because of his countless infidelities, she went for his jewels with the ferocity and grip of a pit bull. I loved it! I loathe Gene Simmons. I loathe his tongue, his unnaturally taut, self-satisfied mug, his disposable use of women, his celebrity, his TV show (and his fans who’ve… read more

Online dating and checking out the competition.

Early in my career, I went for a lunchtime swim with a colleague. As we headed back to our offices she said, “I checked you out and you have a good body”. “You checked me out? Ew…when?” I asked. “When you were showering”, she replied. She turned down the hall and left me standing there mentally polarized. On one hand, I was just told that I had a good body. Awesome! On the other hand, I was also just told… read more

Online Dating Profiles: Tips 20 and 21.

How to write a great online dating profile? Below you’ll find two excerpts from online dating profiles followed by critiques of each one. As an ad writer and marketing expert, I use this blog to provide pertinent tips based on marketing techniques I’ve learned over the past 20 years. Some posts are about a particular aspect of online dating. Others, like this one, provide tips based on profiles that I’ve come across on dating sites. Hopefully the comments will provide you… read more

Boomers and online dating. Grow up!

Some things are predictable. For instance, it’s predictable that any celebrity who does the rocker hand gesture, especially on both hands, will eventually get a DUI, make gay slurs and end up in rehab. It’s also predictable that, for every Dr. Phil and Dr. Oz, there will also be a Dr. Drew Pinsky to turn pain into self-serving sensationalism. Also predictable are: Sarah Palin and her little bus will go down in history, but she’ll know nothing  about it; the… read more

Should online dating industries show more heart?

I have – or rather, had – a hidden account on one of the free dating sites. I do this to keep informed.  At one point, I had a question about privacy that wasn’t addressed in its FAQs. I wrote to Customer Service several times, but never received a reply. Eventually I included the question on my profile, which was then submitted for approval. Despite the fact that the revised profile was approved – and presumably read – the question… read more

Online Dating Profiles: Tips 18 and 19.

How can you write the perfect online dating profile? As an ad writer and marketing expert, I’m able to provide pertinent tips simply by following the marketing techniques I’ve learned over the past 20 years. In fact, whether you’re online dating or not, marketing is about interpersonal communication. As such, this blog can help anyone trying to communicate and connect with others. At the beginning of every week, I critique two excerpts from real online dating profiles. Some are sent to… read more

How to be more successful at online dating.

When I was online dating, I saw the profile of a really good-looking man. Good news – we shared countless interests! He liked to cycle, rollerblade, swim, hike, ski, kayak and, generally, play outside. So did I – what a match (did I mention he was good-looking?). There was just one teeny hitch. He made it very clear – and I mean in no uncertain terms – that he played outside day and night, dusk until dawn, 365 days a… read more

Online Dating Profiles: Tips 16 and 17.

How to write a great online dating profile? As an ad writer and marketing expert, I’m able to provide the kind of  tips that can help you market yourself online. In fact, whether you’re online dating or not, marketing is about interpersonal communication and how to do it successfully. As such, this blog can help anyone trying to communicate and connect with others. At the beginning of every week, I critique two excerpts from online dating profiles that I happened to… read more

How to Write a Dating Profile: Tips 14 and 15.

This is the first of the week’s two blogs. As always, this first blog critiques excerpts from two dating profiles that I’ve found on dating sites. It’s the more “dating” focused blog. The blog I post at the end of every week is more entertaining and, though it uses online dating to make a point, it actually addresses broader aspects of self-promotion. Both blogs provide insight into self-marketing. How to write a dating profile, tip 14 I am not into… read more