Online Dating Advice

I regularly review excerpts from random dating profiles (for anonymity). Pointing out dos and don’ts from real profiles can help you improve on your own personal branding.


Online Dating Profiles. The Agony, part 26.

I stay abreast of behavioral trends by regularly scanning dating sites and, specifically, reading online dating profiles. As a marketing expert and online dating profile writer, it’s essential that I not only see the evolution of dating behavior, but keep ahead of it too. The most powerful marketing is based on research and…oh who am I kidding? I don’t do it because I’m driven by admirable professionalism. I do it because online dating profiles are to me what Honey Boo… read more

Online dating profiles: tips from Taylor Swift’s head.

A lot of people make fun of Taylor Swift. Amy Poehler and Tina Fey implied she was boy-hungry at the 2013 Golden Globes. Conversely, Chelsea Handler poked (so to speak) fun at her presumed virginity. Personally, if I were a 23-year old woman making $57 million a year, these meanies could screw themselves. That said, the other day I saw a video of Swift headbanging while wearing a lavender swing dress. I admit, it was mesmerizing, but I was still appalled.… read more

Barbie dolls, dating profiles and reality checks.

Apparently people are angry at Mattel because Mexico Barbie, from its Dolls of the World line, has a Chihuahua. Between her dress –a traditional costume that is to Mexican women what kilts are to Scottish men –  and her little pet, Mattel is being criticized for stereotyping. Bullet dodged, Taco Bell. If she was dressed like a drug mule, or accompanied by one (I know, I know…I think I’m so clever), I’d understand. However, her outfit introduces cultural references that… read more

True Love Can Come For Free

Every so often I’m contacted by my friend, Bing, in England who represents a number of online dating sites in the UK. Given that I have clients on that side of the world too, Bing occasionally sends along articles of interest to them – like this one from Emma Walters at freeukdatingsite.com. If you are taking the first step in attempting online dating, it probably seems rather daunting. What website do you sign up to? Is the site good quality? How… read more

Gay online dating profiles vs straight ones: oh snap!

That gay married couples are not entitled to the same constitutional rights as straight married couples baffles me. That some states – especially California, home to San Francisco, Palm Springs and Richard Simmons – won’t even recognize gay marriage has me completely perplexed. That arguments for and against these issues are actually being discussed, let alone heard in the Supreme Court, astonishes me. It would seem that gay people and straight people are different when it comes to love and… read more

Online dating profile writing tip: find your inner Yoko.

In the news this week: Lindsay went braless (gasp), Beyonce posed for H & M, and Yoko Ono tweeted shots of John Lennon’s bloody glasses to deliver her opinion on gun control. Of these women, who do you think is the sexiest? My vote goes to Yoko. At 80 years old, she boasts a fearless and fearsome passion – that is, a power – that can outstrip, outshake and outdo women well over half her age. She’s been like that… read more

Online dating profiles and catfish tales.

  The number one tip to avoid catfishing? Read on, you’ll be hooked. I was on two talk shows recently and both addressed online dating and catfishing (here’s an edited version with solid dating safety advice). For those unfamiliar with the term, a catfish is someone who posts a fake online dating profile and fools interested parties hook, line and sinker (oh come on, someone had to say it). It’s been the subject of a movie and an MTV show. In addition,… read more

Online dating profiles and the biggest mistake women make.

A blog inspired by International Women’s Day. As an online dating profile writer, it’s my job to check out common mistakes made on dating profiles. I tend to take a critical eye based on my marketing expertise (I’ve been an ad writer for years). Nevertheless, there’s one mistake that women make and it has nothing to do with marketing fundamentals. It has everything to do with self-esteem. That is – too many women make the mistake of apologizing for themselves.… read more

Dennis, Kim Jong and the things we do for love.

We don’t hate you Dennis. You’re just following your heart. Elton John and Chris Brown are buds. Charlie Sheen has taken Lindsay Lohan under his wing. And now, Dennis Rodman has become fast friends with Kim Jong Un. You’d think he’d be through with power-hungry dictators after Madonna and yet there he is calling Kim Jong a great guy. Oops, I mean an “awesome” guy. Sorry, didn’t mean to be dismissive. What’s more intriguing – though he has the critical… read more

Writing your online dating profile. A how-to guide especially for men.

If you’re a single guy and having trouble filling out your online dating profile, then this blog will help. I’m ad writer so I’m trained to write persuasive copy with a positive spin. I’m also a profile writer who offers insights (and services) to help single men and women stand out in the competitive environment of online dating. Check out my online dating profile samples and see. Men are brilliant at evading life-threatening questions like, “does this make me look fat”. They… read more