Online Dating Advice

I regularly review excerpts from random dating profiles (for anonymity). Pointing out dos and don’ts from real profiles can help you improve on your own personal branding.


Online dating and checking out the competition.

Early in my career, I had a lunchtime swim with a colleague. As we headed back to our offices she said, “I checked you out and your body’s not bad”. I screeched, “You checked me out? Ugh…when?” “When you were showering”, she replied. She then she turned down the hall and left me standing there partly horrified and mentally polarized. On one hand, I was just told that I had a decent body. Awesome! On the other hand, I was… read more

Online Dating Profiles. The Agony, Part 12.

If online dating profiles were Lays Potato Chips, I too could not “eat just one”. Usually, when Friday arrives and I feature the week’s most outstanding profiles, I have to stop myself from including more than five. So, just to indulge a little more than usual, I’ve include six. I now feel suficiently satiated.   Though most people don’t know how to write personal ads and market themselves (and, as such, can benefit from my marketing expertise and writing), the… read more

What does a relationship expert know about online dating?

You know when something seems right, but upon closer inspection… About 20 years ago my friend Claude was sure that his neighbour had snuck into his loft and stolen his CDs. He was consumed with finding out if this guy was the culprit. So, we devised a plan. Claude would wait for his neighbour to leave and then he’d phone me. He would keep his phone off the hook (this was before cell-phones) while he snuck into his neighbor’s loft.… read more

Online Dating Profiles. The Agony, Part 11.

Charlie Sheen isn’t weird or strange. He has a mental illness. What’s really disturbing about the drama being played out around him is that it’s distracting us from celebrities who truly do deserve our punch lines – like William Shatner. I know, I know. I really must leave him alone. He is a leader among Trekkies and he moved so many as spokesperson for All Bran. Now he’s regaling millions…oh okay…a handful…of viewers as host of Raw Nerve. When I… read more

What’s more exciting than a dating profile with Live Love Laugh?

I saw a commercial the other day about a “Keeping up with the Kardashians” marathon. Apparently, three back-to-back episodes would be airing and they were not to be missed. When I saw that I thought to myself “could anything be worse?” I realized, yes, something could be worse. What in the world could that be? Seeing three back-to-back online dating profiles with the words, Live Love Laugh. I kid you not. I was exposed to three one after the other.… read more

Online Dating Profiles. The Agony, Part 10.

Once again I feature excerpts from some of the most conspicuous profiles that I’ve seen on dating sites this week. Once again, they leave me perplexed at what some people think are “sweet nothings”.   I don’t expect everyone to be a marketing expert. It’s taken me years to perfect my craft. But is it too much to ask that people be properly diagnosed and treated before they go online? In the wrong hands, a keyboard is a dangerous thing.… read more

How to be unique on your online dating profile.

In revising the dating profile of a client, I removed the words, “I’m a happy, positive person who likes to have fun” from her original essay. This concerned her because she felt I had deleted the best aspect of her personality. In truth, that she was so upbeat was a wonderful part of her character and I loved doing her profile for that very reason. However, I didn’t need to use the adjectives “happy, positive, fun” because I had used… read more

Online Dating Profiles. The Agony, Part 9.

This is the 9th installment of Online Dating Profiles. The Agony. I actually only expected this series to last for about 6 weeks, but scanning online dating profiles never fails to give me fodder. This week, every person featured makes me believe that I’ve grossly underestimated the mental capacity and eloquence of people like Gary Busey, Mike Tyson and Bjork. Rest assured, most people don’t have profiles that are as outrageous as this week’s features. Truly, the only help most… read more

Online dating profiles and the beauty of imperfection.

I remember writing a slogan for a new telecommunications company. They were relatively small, but very innovative. The slogan made it clear that the reason they were so innovative was because they were small enough to be flexible and responsive to new technology. The marketing team and I went through layers of presentations where we worked our way up from the client’s junior staff to its senior management. Every presentation had gone incredibly well. Everyone felt good about how the… read more

Online dating profiles. The Agony, Part 8.

Looking at online dating profiles this week I realized that there’s one thing about Sarah Palin that has my complete support and that is: “Book of Collected Wisdom of Sarah Palin”. The book is blank. As I post this 8th installment of “Online Dating. The Agony” I can’t help but think that some people need to stop themselves from publicly posting their dating profiles. Clearly the following profiles have been written without grasping the fact that a dating site is… read more