Online Dating Advice

Does the headline on your dating profile actually matter? According to most online dating “experts”, it does. As a marketing expert, I say it doesn’t – not when it comes to dating profiles. The reason why a headline in an print ad or bus board matters so much is because you have seconds to distract people from whatever it is they’re doing and get them to pay attention to you. Rarely do people open a newspaper because they’re objective is… read more →

You may have noticed that I love giving my opinion. I like being a guest on podcasts; I enjoy writing this blog; I also admit to a special fondness for my $20 service even though I make more money on the $80 one. However, despite my gregarious approach to telling anyone who’ll listen (or read) what I think, there are just some things that you really don’t need to hear from an online dating profile writer. In fact, I’ve compiled… read more →

I noticed that after every episode of Sex and the City new trends would take off. Some of the more memorable ones include cosmopolitans and the very painful, but admittedly neat, Brazilian wax. More recently, the Hills’ Heidi Montag has set the trend for cosmetic surgery over personality while Audrina makes a case for vegetarianism. Then there are the designer home shows that have finally relegated beige and neutral back to their ideal location as the perfect, personality-stripped choice for… read more →

I browse online dating sites on a daily basis. I scan larger ones like Match and Perfect Match. I also scan the smaller niche sites like Brainiac and Jdate. I’m an equal opportunity scanner. Yet, no matter how many different types of singles each site might attract, and no matter where I look, I always find the preachers. Read online dating profiles and I’m sure you’ve seen them too. Here are some of their headlines: Live, love and learn. It’s… read more →

I once accepted a Facebook friend request from someone I worked with periodically. My news feeds thereafter were never the same. This woman would post countless statuses with such gems as: “After a session like that, I wish I smoked. Wink, wink. Oh wait a minute. I was smoking.” I hate puns and I really didn’t need to know that she had just had hot sex. Like certain Facebook statuses and wall comments, online dating profiles can share way too… read more →

I know that we can all kid ourselves. I heard a friend say that he was not really driving fast; it was just that his new car felt lighter. To this day, I have no idea what that means. I have another friend who said that she didn’t get lost on the way to someone’s home. She just didn’t end up where she was supposed to end up. I even had a boyfriend say that the spare tire around his… read more →

There are plenty of things for people to be embarrassed about. I’m sure the Carpenters would re-think their cover of “Calling Occupants of Interplanetary Craft” if they could. Learning how to dive into a pool as an adult could be pretty embarrassing too (though hilarious for onlookers). Making a living as a mascot wouldn’t be something you’d beat your chest about either unless, of course, say it with me…you’re dressed as a gorilla. Lastly, being David Hasselhoff would be pretty… read more →

Have you ever walked into a bar and suddenly members of the opposite sex threw themselves at you – without you even saying a word? Do people see you and automatically assume you’re a babe magnet? Do you find that you get by on your looks alone? If you’ve said no to one of these questions, chances are you’ve said no to all of them. So, when you join an online dating site and do nothing but post a profile… read more →