Online Dating Advice

I regularly review excerpts from random dating profiles (for anonymity). Pointing out dos and don’ts from real profiles can help you improve on your own personal branding.


Dear Men: A woman is not a cougar if she’s your age, and other online dating wisdoms.

A friend of mine said that his neighbor’s ex-wife is on the same online dating site that he’s on, and that she sent him a smile. “She’s an older woman”, he said excitedly, “A real cougar”. When I probed further, I learned that she was his age. This same man once said that he keeps meeting women with a lot of wrinkles. Again I probed further only to discover that these wrinkled ladies were his age or, at best, just… read more

Why some online dating profiles are like cosmetic surgery.

Some online dating profiles are like breasts implants. They look good. They keep your attention. Yet, upon closer inspection, there’s nothing in them that’s real. The big difference is that most people won’t reject you over plastic surgery (unless you’re that horrifying cat lady, Jocelyn Wildenstein, or Carrot Top, or Mickie Rourke.) Point is, while an embellished profile might initially arouse the interest of potential suitors, in the end the ruse will fall flat. No one likes liars. That’s a… read more

Samples of great online dating profiles.

If you ever have trouble falling asleep, scan the dating profiles on any dating site from Match.com to PerfectMatch. They’re a natural sedative. Everyone likes the same things and sounds the same. But, you can be different. You can hire a professional ad writer to write your online dating profile (me!) or you can read the following excerpts and see how average online dating profiles were transformed into great ones. DATING PROFILE SAMPLE 1 I had a client who loved… read more

Does a good online dating profile even matter?

Unless you have an outstanding face and body, your looks are probably about as good or as bad as millions of other people who are dating online. As such, your dating profile – not your photo – is the only real chance you have to compete. Yet, a lot of singles don’t spend time writing a great profile. Often it’s because they get into online dating half-heartedly and not expecting much. As such, they don’t put much into it. The… read more

Here it is, the most popular online dating profile ever!

Bet you didn’t know that “Happy Birthday to you” has a copyright value of $5 million US. Given that statistic, I have to figure there’s a really rich, really happy eccentric out there who’s collecting millions from the following profile. It’s high in popularity but low in distinctiveness:   Looking for my soulmate, are you out there? (That headline alone must be worth millions in royalties and is second only to “life is short”). I luv life (as opposed to… read more

If the words “chop, chop” resonate with you, then here’s an online dating guide you’ll love.

Some people love to hunt. They go to garage sales and spend hours searching through acid wash jeans and broken Barbie dolls looking for the hidden treasures. They check out old bookstores, dusting off the hardcovers and carefully turning the frail, yellowing pages looking for eloquent gems. These same people might even get pleasure out of taking apart a computer and learning about all its intricacies. Personally, I’d rather jam a fork in my eye. I’m impatient. I like microwave… read more

Young at heart and other dating profile claims that make me want to rip someone’s dentures out.

Honest to god, nothing makes a person sound more geriatric than “young at heart”. Seriously, have you ever heard a young person say those words? No. No. No. Young people don’t say they’re young at heart any more than they’ll say they need more fiber. It just isn’t a young thing to say. Not only that, when I read the profiles of these presumably youthful, though clearly middle aged singles, they seem to mistake being young at heart with trying… read more

How to say, “I’m socially inept” on your dating profile.

Some things…no that’s not true – many things – are a mystery to me. For instance, though I couldn’t give a rat’s behind what’s inside a Caramilk bar, I would dearly love to know what’s underneath Justin Beiber’s fringe. I’d also love to know how come the Olsen twins are beginning to look like Ozzie Osbourne. Is it just the round sunglasses and frailty or is there some genetic link waiting to be disclosed by all the tabloids (or did… read more

Is your online dating profile too good for words?

Have you ever walked into a bar and suddenly members of the opposite sex threw themselves at you – without you even saying a word? Do people see you and automatically assume you’re a babe magnet? Do you find that you get by on your looks alone? If you’ve said no to one of these questions, chances are you’ve said no to all of them. So, when you join an online dating site and do nothing but post a profile… read more

Online dating and critical thinking.

One of my friends was concerned about online dating because she heard you could meet a lot of creeps on dating sites. I asked her if she had ever met creeps in a bar. She said she had. I asked her if she had ever met creeps at parties. She said yes. I asked her if she had ever met creeps at weddings. Guess what? She had. The point is you can meet creeps anywhere. Online dating sites don’t have… read more