I write ads. I write dating profiles. I then bring their related topics together in this one surprisingly cohesive blog. To do so, I read a lot of articles and then share the news. I’m like Dan Rather but in that “not quite Dan Rather’s idea of news” kind of way. It’s delicate.
Basically this is the only blog about single men, single women and advertising.
A recent article in Huffington Post reported that Rick Santorum (pictured here in a lavender suit and pink tie) has concerns about women and men together in combat. Essentially, he believes men will be distracted from their mission because of their natural inclination to be protective of women. You know, like when they see their little ladies carrying assault riffles and throwing hand grenades. It occurred to me that Santorum’s insights about men and women were about as scientifically sound as those spewed – with presumed authority – in articles about online dating. Hence, the bent of this week’s blog.
Online dating and the lies (dating sites tell)
I’ve often gone on long discourses (about the validity (or lack thereof) of surveys, research and expert opinion in the online dating industry. Finally, two researchers bring these claims into question as reported by this article in pcmag.com.
Love, lies and why romance lives.
drawinghowtodraw.com
An article in the Globe & Mail addresses not just lies on dating profiles, but lies we tell significant others in the quest for romance. Let’s not forget the value of: “No that dress doesn’t make you look fat”.
By the way, when it comes to online dating, here’s a bit of logic that always seems to get overlooked: people lie online, people lie offline, the more people, the more lies. In addition, the more conversations, the more lies. Hence, millions of people are online and talking with each other, chances are you’ll encounter more people lying there there than you will at your local library. It simply stands to reason.
Online dating profiles looking for honesty.
There’s a word for people whose dating profiles ask that liars, game players and cheaters not contact them. That word is “really??!!”. Do you really think that a deceptive, unconscionable parasite will be good enough to back off when asked? Good lord. Give your head a shake. On that note, here’s a “really” good example of mind-numbing thinking.
From Good Girl:
No phony stuff from you okay? If you say it then do it, this is honesty. I want affection, but only if it is real, again honesty. I want open communication, but only if it’s honest. I want an honest man. Don’t say you’re honest and then not be honest ‘cause to me that just makes you a liar.
Airbrushing makes it aspirational…I swear.
Though I think beauty advertising is dangerously deceptive with results that are disastrous to women, I admit that L’Oreal’s justification for misleading us is impressive. This article on TriplePundit demonstrates an awe-inspiring argument that would leave Judge Judy speechless.
Truth in advertising award goes to:
The other day a friend plagued by a cold said that swallowing Buckley’s cough syrup is like drinking liquid Vicks vapo rub. She then added, “but the stuff works”. It’s true. It does taste awful and it does work. In fact, the company built a long-term advertising campaign about those two facts.
One of the biggest marketing tips I give to people writing their own online dating profiles (besides “hire me”) is to share some fun quirks and imperfections. Playful little admissions go a long way in putting a smile on someone’s face and making them at ease enough to approach you. Here’s a fantastic blog on the subject and yes, I admit, I wrote it.
Final Fact
Advertising uses techniques to make people stop and take notice. That’s why I write online dating and LinkedIn profiles using these techniques. See the difference ad writing makes – check out my samples of online dating profiles and LinkedIn profiles.
Better still, get started by completing the online personality quiz. It’s the first step to a great online dating profile. The second is to hire me. Also, if you like what you’ve read, then please join me on Twitter and Facebook page. Advertising works. It’s true.
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