All posts tagged with how to write your professional bio
About Me profiles about nothing.
I just read an About Me that was over 600 words long. Yet not one word was actually worthy of consideration, let alone serious consideration. The profile was that of a photographer. Ultimately, he was trying to sell his services. However, because of the way he sold himself, he was ineffective in reaching this objective. Moreover, anyone who demands that much of a reader’s attention needs to make every word count. He didn’t. Don’t write your About Me as you… read more →
The dumbest job interview question ever.
Years ago, a former colleague used me as a reference. When her potential employer called he had a number of questions related to her role as an Art Director. “Was she a team player?” he asked. “Was she any good at presentations?” “What was her best quality as a professional?” I answered each question positively, sincerely, and without missing a beat. Then he asked, “What’s her greatest weakness?” Stumped, I blurted out, “Umm, chocolate?” (which was true by the way). I’ve… read more →
Is your LinkedIn bio a little personal?
If it isn’t, then it needs to be. Social media has created a culture where familiarity, not formality, inspires trust. More importantly, familiarity creates a bond by resonating with your audience in a very human way. In this age of Siri, we all want a personal touch. We want a real person. That’s why now, more than ever, the “real” you needs to come alive when you’re presenting yourself on screen. After all, in business, there’s nothing more powerful and persuasive… read more →
