All posts tagged with LinkedIn business pages
How to make management work harder (without cracking the whip).
Treat the LinkedIn profiles of your executives like individual ads in one campaign. Many companies know the value of a LinkedIn page. Some even know the benefit of having employees on LinkedIn to serve as ambassadors. Yet, few companies actually recognize the remarkable branding opportunity of their leadership team’s collective profiles. By presenting a strategic and unified front, a company’s key players can provide yet another touch point in a comprehensive branding campaign. Nevertheless, even those companies with media-worthy LinkedIn pages seem… read more →
