All posts tagged with LinkedIn profiles
How to make management work harder (without cracking the whip).
Treat the LinkedIn profiles of your executives like individual ads in one campaign. Many companies know the value of a LinkedIn page. Some even know the benefit of having employees on LinkedIn to serve as ambassadors. Yet, few companies actually recognize the remarkable branding opportunity of their leadership team’s collective profiles. By presenting a strategic and unified front, a company’s key players can provide yet another touch point in a comprehensive branding campaign. Nevertheless, even those companies with media-worthy LinkedIn pages seem… read more →
The dumbest job interview question ever.
Years ago, a former colleague used me as a reference. When her potential employer called he had a number of questions related to her role as an Art Director. “Was she a team player?” he asked. “Was she any good at presentations?” “What was her best quality as a professional?” I answered each question positively, sincerely, and without missing a beat. Then he asked, “What’s her greatest weakness?” Stumped, I blurted out, “Umm, chocolate?” (which was true by the way). I’ve… read more →
